I was delighted to be approached late last year by Ellie Consta, who is the Founder, Artistic Director and lead violinist with Her Ensemble, the UK’s first string ensemble for musicians of marginalised genders.
The 8-week PR and media campaign centred around a performance to mark International Women’s Day (8th March) at Carole Nash Hall in Manchester. The event entirely sold out and was attended by a mainly young audience, which was fantastic to see.
Together we achieved an interview with Ellie and Sarah Daramy-Williams on BBC Radio 4 Woman’s Hour, presented by Emma Barnett on 7th March, exclusive airplay on Classic FM’s Smooth Classics IWD show on 8th March, an interview feature with The Big Issue, and editorial photography for IWD with Getty Images UK. A member of the Classic FM production team was in attendance for a subsequent performance on 12th March, and offered social media support.
Featured image (c) Tom Lovatt