Press & PR
As part of my role as Classical Media Officer at Decca Records (part of Universal Music Group), I ran UK press campaigns across digital and print media for scores of high profile artists and media personalities.
Visit the Press Portfolio page for examples of recent press coverage and media highlights.
Over the last decade, I have worked in music education and on chart-topping campaigns for world-leading artists including Andrea Bocelli, Sheku Kanneh-Mason, Jess Gillam, Lise Davidsen, Lang Lang, Víkingur Ólafsson, Isata Kanneh-Mason, Renée Fleming, Janine Jansen, Daniil Trifonov, Daniel Barenboim, John Williams, Yuja Wang, Anoushka Shankar, Max Richter, Ludovico Einaudi, John Rutter, Anne-Sophie Mutter, Karl Jenkins, Angela Gheorghiu, Cecilia Bartoli, and Luciano Pavarotti. I have also had the pleasure of working on more mainstream projects with John Barrowman, Bing Crosby, Gareth Malone, Gregory Porter, Sir Captain Tom Moore and Hans Zimmer.
In addition to coordinating press coverage for established artists, I worked on the album promotion of young and emerging names in the specialist classical landscape: Hera Hyesang Park, Freddie De Tommaso, Randall Goosby to name a few.