Classical Press & PR
As part of my role as Classical Press Officer at Decca Records (part of Universal Music Group), I plan and execute UK press campaigns across digital and print media.
Please visit the Press Portfolio page for examples of press coverage and media highlights. The postings on this site are my own and do not necessarily reflect the views of Univeral Music Group (my employer).
Over the last four years in PR, I have worked on chart-topping campaigns for world-leading artists including Andrea Bocelli, Sheku Kanneh-Mason, Jess Gillam, Lise Davidsen, Lang Lang, Víkingur Ólafsson, Isata Kanneh-Mason, Renée Fleming, Janine Jansen, Daniil Trifonov, Daniel Barenboim, John Williams, Yuja Wang, Anoushka Shankar, Max Richter, Ludovico Einaudi, John Rutter, Anne-Sophie Mutter, Karl Jenkins, Angela Gheorghiu, Cecilia Bartoli, and Luciano Pavarotti. I have also had the pleasure of working on more mainstream projects with John Barrowman, Bing Crosby, Gareth Malone, Gregory Porter, Sir Captain Tom Moore and Hans Zimmer (No Time To Die OST).
In addition to coordinating press coverage for established artists, I work on the album promotion of young and emerging names in the specialist classical landscape: Hera Hyesang Park, Freddie De Tommaso, Randall Goosby to name a few.
I currently offer copywriting services for a range of industries, but particularly arts and creative endeavours.
I can also help you create a bespoke press toolkit as you navigate your career in the classical industry in these challenging times. This includes the writing of artist biographies, press releases and up-to-date advice on promoting yourself as an artist in 2021 and beyond. Get in touch if you would like to find out more.